VELOUR SCARS BEGAN LIFE AS A RESEARCH DESIGN STUDIO WHERE VINTAGE GARMENTS WERE SCREEN PRINTED TO GIVE THEM A NEW LIFE WITH REFRESHING GRAPHICS.

IT GAINED POPULARITY AFTER WINNING HIDDEN NEW YORK'S FIRST DESIGN CONTEST, AND CONTINUED ITS RISE BY BEING FEATURED ON ARTICLES FROM PAGES SUCH AS HIGHSNOBIETY.

THE PROJECT WAS AT ITS PEAK DURING 2021, WHEN FASHION CELEBRITIES AND GLOBAL RETAILER STORES WERE SPREADING THE WORD AND CONTRIBUTING TO ITS ORGANIC GROWTH.

DESPITE ALL THE SUCCESS, VELOUR DECIDED TO DISCONTINUE THE PROJECT IN 2022 TO FOCUS ON GROWING 'VELOUR GARMENTS' AMONG OTHER PERSONAL PROJECTS.